Idea

Each year around 54,000 Australians experience a heart attack. About 60 per cent survive and are recommended to complete cardiac rehabilitation (CR) to reduce the risk of a second heart attack.

Cardihab provides convenient CR from wherever you are, using an evidence based, clinically validated solution of a patient smartphone app that shares patient information with a secure clinician web portal.

Simon McBride, Marlien Varnfield, Leonore Ryan and Satu Marjomaa.

Team

  • Simon McBride: 20+ years software industry, 10+ years eHealth research, start-up experience, MBA.
  • Leonore Ryan: 15+ years technology commercialisation, including spin outs, IP licensing and equity transactions, MBA.
  • Marlien Varnfield : Lead scientist MoTER-CR, 7+ eHealth research, PhD.
  • Satu Marjomaa: Experience in mHealth business models, information management, product development and networking.

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[Image appears of Michael Withford talking and Anna Grocholsky listening and text appears: Michael Withford, Macquarie University, Team Modular Photonics]

Michael Withford: I’m Michael from Modular Photonics. 

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I lead the research group at Macquarie University. 

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This is my colleague Anna Grocholsky.

Anna Grocholsky: I’m the Commercialisation and Innovation Director at the uni.

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Michael Withford: I was originally cynical about the ON programme because we’re already selling products and so we thought we knew what it took to actually take our company forward.

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Anna Grocholsky: I think it was also the time required to commit to this programme but we convinced the team that it was a good opportunity and I’m really glad that we did because look at us now.

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Michael Withford: We are the only game in town that has an integrated chip solution that is compact and affordable. 

[Image changes to show Michael Withford talking and Anna Grocholsky listening]

Before I came in the ON programme we actually had a fairly rigid and single minded business model in place. 

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What the ON programme has done for us is actually get us out there, out of our comfort zone, talking to the industry and in the process of doing that we’ve actually developed a new product line. 

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This would not have happened without the ON programme. 

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We’re actually already on track to make our first million dollars in sales.

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Michael from Macquarie University: Why join ON?

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